Responsible Care® Brand/Logo Rebranding

The Responsible Care® logo resulting from ICCA's Responsible Care® rebranding efforts is presented to your attention.

14.05.2025

Dear members,


The International Council of Chemical Associations (ICCA) decided to rebrand the Responsible Care® logo and tagline used by its member national associations and their member companies to showcase their participation in the Responsible Care® initiative and their commitment to the Responsible Care® principles, following market research conducted with the support of the ICCA RC Leadership Group and the ICCA Communications Working Group.


As a result of ICCA's Responsible Care® brand refresh, the new RC logo was defined as follows. As part of this work, the Logo User Guide has also been updated to show the different formats and uses of the logo below. 

Although national associations are given flexibility in determining the color of the logo, we at TKSD have decided to use the version of the updated Responsible Care® logo adopted by ICCA and Cefic.


Accordingly, we expect our esteemed member companies to complete their transition to this version of the Responsible Care® logo in line with ICCA guidelines by December 2025 at the latest.


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NOTE: The terms of use defined for the old RC logo will also apply to the new RC logo. In this context, we would like to remind you about the areas of use of the Responsible Care® Logo as follows.


What is the Responsible Care® Logo?


The Responsible Care® Logo visualizes the principles of It visualizes the principles of the Responsible Care initiative in the Global Responsible Care Compact.

The Responsible Care® Logo is the common brand identifying the participation of national associations and member companies in this initiative.


 

The Responsible Care® logo can be used on the following:


1. Office equipment and stationery (e.g. letterheads, envelopes, business cards, notebooks).

2. Websites and sustainability reports highlighting participation in the Responsible Care Initiative.

3. Internal brochures and internal communications promoting the Responsible Care program to employees.

4. General brochures or materials that do not refer to specific products.

5. Company gifts and promotional materials.

6. Plaques and posters on office or factory premises, unless the logo is linked to a specific product.

7. Legally required reports to authorities where relevant.


 

The Responsible Care® common mark must not be used in the following situations:


1. on product packaging or in a way that suggests product certification.

2. In advertising, marketing or distribution materials for specific products.

3. on product-related documents (e.g. technical specification sheets, material safety data sheets or transportation emergency cards (TREMcards).

4. Not to be used on bulk storage tanks, shipping containers or other equipment if it implies a link to a specific product.

5. In a modified form - only the registered version may be used.

6. Not to be used by any non-member organization.


APPENDICES:

Responsible Care® Logo Usage International Guidelines

New ICCA Responsible Care® Logo